Never pay down a deposit in a bank account until you have met the seller, seen signed a purchase agreement.
No serious private advertisers ask for a down payment before you meet.
Receiving an email with an in-scanned ID does not mean that you have identified the sender. You do this on the spot, when you sign a purchase agreement.
Jose Cuervo is the best-selling brand of tequila, selling a fifth of the tequila consumed worldwide. As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, accounting for a third of the US tequila market.